Elway's Audibles Top Off Tribute
Author: Joanne Davidson
Publication: The Denver Post
Date: September 14, 1999
Solo Tour Index :: Benefits Index :: Elway Tribute 1999Now that he has quit his day job, maybe John Elway will give some thought to becoming an air guitarist. Or, a tambourine player.
Because as good as he looked leading the Denver Broncos to a pair of Super Bowl wins, the retired quarterback showed 1,450 fans that a football field isn't the only place where he can really get down.
Former Eagles Glenn Frey and Joe Walsh closed out their set at last Saturday night's 'Salute to John Elway' by having the future Hall of Famer and his
wife Janet join their Mad Dog Band on stage at the National Western Events Center. They handed John a tambourine and told him to have at it as they performed the Beatles' 'I Saw Her Standing There' and two other songs.
And he did. When he wasn't pounding the tambourine on his hip, Elway matched Walsh and Frey riff for riff on his air guitar.
The Elways' turn with the band provided an upbeat ending to an emotion-filled evening where team owner Pat Bowlen, current and former players and a VIP crowd bid a cheers-and-tears farewell to a true hometown hero.
'I started crying when (a recording of the late John Denver's) 'Rocky Mountain High' played and Sharon came riding in on Thunder,' Bowlen confessed. He also choked up when he stepped to the microphone to present Elway as the newest member of the team's Ring of Fame.
'Secretly, I hoped I wouldn't have to do this,' he said as he handed Elway the commemorative ring and a replica of the Vince Lombardi trophy.
Elway also had to fight tears as he acknowledged the honor. 'I grew up here and so did my children,' he said, clearing his throat and blinking back tears. 'I could go on, but I'd never make it. So I'll just say that I will love the Denver Broncos forever.'
The black-tie gala was a benefit for the Elway Foundation and the Denver Broncos Charities Fund, and was chaired by philanthropist Sharon Magness and Broncos General Manager John Beake. Although the net income is still being tallied, we do know that $ 103,000 was raised in the live auction alone.
The largest bid - Erik Borgen's $ 52,000 - was for a giant portrait of Elway that artist Denny Dent created between the gala's main course (Epicurean Catering's signature beef filet and mashed potatoes) and dessert (a white chocolate 7 decorating a cake-and-cream confection topped with mandarin oranges).
Magness and Beake had a mere three months to plan this mega-event, and it's not like either of them had nothing else to do.
'I woke up this morning and asked why do you do this to yourself?' Magness confided during a VIP reception before dinner. The answer, she said, was simple: 'John Elway is Denver, and emotionally, it would be the biggest thing we've ever done.'
With Joy Burns, Magness is chairing Thursday night's Crimson & Gold Gala that opens the University of Denver's new Daniel L. Ritchie Center for Sports and Wellness, and, with Lisa Williams, is coordinating Collectors' Choice 21, a Sept. 24 benefit for the Denver Art Museum.
Decorations of orange and blue helped transform the cavernous events center into a Broncos wonderland. Team colors added an extra sparkle to a stage where the backdrop was a night sky filled with stars; tables were centered with arrangements of orange roses and dyed-blue freesia set in helmetlike bowls of blue. A replica of Elway's locker was set up next to a table where the real Super Bowl trophy was on display.
Party favors included lucite-encased replicas of the Super Bowl XXXIII ring and a lapel pin commemorating Elway's retirement.
Special guests included Edgar Kaiser, from whom Bowlen bought the Broncos in 1982; head coach Mike Shanahan and 10 members of the Ring of Fame: Rich Jackson, Lionel Taylor, Floyd Little, Frank Tripuka, Charlie Johnson, Billy Thompson, Craig Morton, Haven Moses, Randy Gradishar and Louis Wright.
Looking at his new colleagues, Elway laughed and said: 'This isn't so bad (because) I'm young again. I'm the youngest one in this group.'
Familiar faces in the crowd included U S West Vice President Mike Fernandez and his wife, Pat, with House Majority Leader Doug Dean; former Broncos Keith Bishop, Odell Barry, David Treadwell and Steve Watson; longtime fan Charlie Goldberg; and Elway's secretary, Kathy Hatch.
Guests at the Elway family table included his children, Jessica, Jack, Jordan and Juliana, and his parents, Jack and Jan. The kids did their part to increase the party's revenue by engaging in a bidding war on one of two autographed footballs auctioned that night. Young Jack was the winner, and his $ 12,000 bid caused emcees Ed Greene and Mark Koebrich to wonder aloud, 'What kind of allowance do you get, anyway?'
The other ball went to Sharon Magness for $ 8,000; she also paid $ 25,000 for a lifesize cardboard cutout of Elway that he was happy to personalize with an autograph. Wayne Huizenga, who purchased the Elway automobile dealerships for some $ 90 million, was unable to attend but sent a $ 5,000 donation.
Winter Park President Gary DeFrange and his wife, Michelle, told us it was snowing on Berthoud Pass when they drove down earlier in the evening; they were there with Jack Buckhheister, president of National Sports Center for the Disabled; Tom Cox, chairman of the NSCD board, and his wife, Ann; and Winter Park restaurateur Deno Kutrumbos.
Also on hand to give their hero a proper sendoff: National Western Stock Show President Pat Grant; Arlene and Barry Hirschfeld; Trygve and Vicki Myhren; Phyllis Coors and Dr. Peter Hanson; J.D. Edwards co-founder Bob Newman and his wife, Judi; and KBNO Radio's Zee Ferrufino and his wife, Jessica.
Also, Charlie and Diane Gallagher with Kit and Jeanne Phillips and John and Mary Osborn; Mary Rossick Kern; Steve and Cindy Farber; Jim and Lynne Sullivan; Hyde Park's Steve Rosdal; banker Jay Davidson and his wife, Kristina; Fern Portnoy; Howard and Leslie Farkas; Dr. Ron Yaros and his wife, Chris; Dealin' Doug Moreland and Kempe Children's Foundation execs Carrie Nolan and Nan Butler.

